Professional career
2024
Until I fully retire in the course of 2024, I’m still available to potential clients for individual projects.
2011 – 2023
Since 2011, my services in PR, marketing, internet, text and e-commerce have been available to all companies interested in working with me. My office is located in Andechs near the Ammersee, 35 kilometers south-west of Munich. Until the end of 2023, I advised several hi-fi manufacturers and distributors in the areas of marketing, PR, web and advertising. Click on these words to find out who my most recent clients were.
2005 – 2010
In summer 2005 I closed my agency and moved to Berlin to take up a position as director of Marketing & Sales and member of the management board with my long-term client Lautsprecher Teufel. Here, I first built up the marketing department and shortly thereafter assisted with the company’s change of legal status from family-owned firm to successful private equity company. After the company moved to larger business premises, I began to lead, in addition to the marketing and PR team, the 30-strong in-house sales and support team. In autumn 2010 I left Lautsprecher Teufel for personal reasons and moved together with my family to Bavaria.
1986 – 2005
After a few years as a student assistant in one of the leading HiFi studios in Hanover, I was able to turn my hobby HiFi into a profession in 1986. After starting my career in the Stuttgart editorial office of „HiFi Vision“, I founded the editorial office rtm in 1989 together with my colleague at the time, Wolfgang Tunze. As the first freelance journalists at that time with a focus on audio and video, we became active as authors for numerous well-known titles such as „Stern“ and „FAZ“, in addition to our freelance work for the HiFi top dogs of the time, „Audio“ and „Stereoplay“.
Soon afterwords we founded an agency for public relations and advertising to complement the journalistic focus. From then on, I wrote texts for various well-known UE companies and was responsible for their press relations and advertising. In the mid-90s I left the agency and continued to look after my clients very successfully as a freelancer. In 1996, back in the earliest internet days, I programmed the first websites for Kenwood Germany and Lautsprecher Teufel and provided impetus for their strategic development for many years.