Professional career
2024 –
Until I retire completely in the foreseeable future, I will still be available to my clients for individual projects.
2011 – 2023
Since 2011, my services in PR, marketing, internet, text and e-commerce have been available to all companies interested in working with me. My office is located in Andechs near the Ammersee, 35 kilometers south-west of Munich. Until the end of 2023 I was responsible for marketing, PR, web and advertising at several hi-fi manufacturers and distributors.
2005 – 2010
In summer 2005 I closed my agency and moved to Berlin to take up a position as director of Marketing & Sales and member of the management board with my long-term client Lautsprecher Teufel. Here, I first built up the marketing department and shortly thereafter assisted with the company’s change of legal status from family-owned firm to successful private equity company. After the company moved to larger business premises, I began to lead, in addition to the marketing and PR team, the 30-strong in-house sales and support team. In autumn 2010 I left Lautsprecher Teufel for personal reasons and moved together with my family to Bavaria.
1986 – 2005
After a few years as a student assistant in one of the leading hi-fi studios in Hanover, I was able to turn my hobby hi-fi into a profession in 1986. After starting my career in the Stuttgart editorial office of „HiFi Vision“, I founded the editorial office rtm in 1989 together with my colleague at the time, Wolfgang Tunze. As the first freelance journalists at that time with a focus on audio and video, we became active as authors for numerous well-known titles such as „Stern“ and „FAZ“, in addition to our freelance work for the hi-fi top dogs of the time, „Audio“ and „Stereoplay“.
Soon afterwords we founded an agency for public relations and advertising to complement the journalistic focus. From then on, I wrote texts for various well-known UE companies and was responsible for their press relations and advertising. In the mid-90s I left the agency and continued to look after my clients very successfully as a freelancer. In 1996, back in the earliest internet days, I programmed the first websites for Kenwood Germany and Lautsprecher Teufel and provided impetus for their strategic development for many years.