Andreas Maschlanka –
your expert for successful communication
I set the controller
for the successful marketing of your products
25 years know-how
solve every problem
Unbeatable expertise in
consumer electronics

What I do

With more than 30 years of professional experience in the consumer electronics industry, I am able to offer a package of consulting services and measures for manufacturers, distributors, dealers and other companies of all kinds which are precisely tailored to the individual client’s requirements. I analyse the current situation, assess the desired target and work out how this can best be achieved. The range of instruments offered by me include...

... ongoing advice on all marketing and PR-related matters

I examine how a company presents itself to the public, which channels of communication are used and in what form and quality. Furthemore I look at which target groups have already been reached, and where improvement is needed. My clients express their wishes which I then evaluate in terms of possible realisation. I communicate regularly with them about news within the industry, in the press, in the world of marketing, among competitors and within the trade. This lively exchange of ideas helps identify the most effective measures to be implemented.

… support in PR and press relations

I make use of a hand-picked, regularly updated distribution list containing numerous journalists who I know personally, which is then tailored to the specific press release which is to be distributed. I don’t believe in mass mailings to thousands of recipients, which is the universal solution advocated by some agencies. I only send press releases to editors with a specific interest in the topic who appreciate having a reliable contact with my client.

… informed yet easily understandable texts

In the glossy brochures and press releases produced by high-tech companies you still find texts in which you can tell at a glance that the author has no real knowledge of the subject matter, and either seeks refuge in bland ad-speak or presents the technical background using technical jargon which has not been modified because it has not been understood. As a trained journalist specialising in consumer electronics, one of my specialities is explaining technical facts in a readily understandable way. I am able to discuss the key aspects of a technology with engineers before writing about it and formulating texts which can be used in versatile ways – as a press release, in catalogues, in information material for dealers, on websites, in operating instructions etc.

… the evaluation, optimisation and conception of websites and online shops

I have been actively involved in the internet for the last 21 years. In 1997 I was responsible for the conception, programming and maintenance of the online presence of two of my clients: Lautsprecher Teufel and Kenwood. Shortly thereafter came an online shop for Teufel, which I supervised and continually developed until 2003. From 2005 to 2010 I was responsible for the professionalisation and internationalisation of Teufel’s online portal. What I did and learned during this long period still benefits my clients today. I enjoy analysing websites and online shops, and making suggestions for their improvement, as well as conceiving complete sites and shops. In doing so, I am supported by competent partners specialised in design, programming, photography and finding solutions to every challenge.

… advice on the implementation of marketing and advertising measures

When you have a comparably small marketing budget, how you place products or brands on important online platforms and in specialist magazines within the consumer electronics industry, as well as in affiliate networks or search engines, is no mystery but the result of sophisticated measures. I enjoy conceiving these measures and realising them with the assistance of my experienced network, who are always up to date with the latest online strategies.

… the conception and management of social media activities

Facebook, Linkedin, Xing or Google+ have long since become established as communication, marketing and advertising platforms in daily use. Well-conceived activities on these social media channels can often be a useful means of promoting a client’s brand and/or products in the right place in a specifically targeted way. Whether a corporate presence managed in-house or a sophisticated overall social media strategy. I am happy to coordinate conception and realisation together with highly-specialised experts from my network.

… the organisation of events

Be it a press conference in connection with a trade fair, an informal press meeting intended to cultivate personal contacts or a party to celebrate a major company anniversary, I’m happy to take on the organisation of events. With the reliable support of appropriate partner firms, I offer an all-inclusive package including: conception of the event, search for suitable locations, caterers, simultaneous interpreters, furniture hire firms, lighting and sound engineers, live musicians or other entertainment, design and sending out of invitations, organising and assisting with the event itself including transportation, purchasing personal gifts and photo or film documentation.

Who I am

Professional career

2011 – present

Since the beginning of 2011 my services in PR, marketing, the internet, copywriting and e-commerce have been once again available to all companies interested in a collaboration. My office is located in Andechs near the Ammersee, 35 kilometers south-west of Munich. At present I am providing consulting services to several hi-fi manufacturers and distributors in the fields of marketing, PR, websites and advertising.

2005 – 2010

In summer 2005 I closed my agency and moved to Berlin to take up a position as director of Marketing & Sales and member of the management board with my long-term client Lautsprecher Teufel. Here, I first built up the marketing department and shortly thereafter assisted with the company’s change of legal status from family-owned firm to successful private equity company. After the company moved to larger business premises, I began to lead, in addition to the marketing and PR team, the 30-strong in-house sales and support team. In autumn 2010 I left Lautsprecher Teufel for personal reasons and moved together with my family to Bavaria.

 

 

1989 – 2005

After commencing my career at the editorial office of “HiFi Vision” in Stuttgart, in 1989 I set up the editorial agency rtm together with my then-colleague Wolfgang Tunze. At that time we were the first freelance journalists specialising in the field of consumer electronics and in addition to our freelance work for leading hi-fi magazines “Audio” and “Stereoplay” we worked as contributors for numerous prestigious publications such as “Stern” and “FAZ”. Shortly thereafter, we expanded our journalistic focus to set up an agency for public relations and advertising. I regularly wrote copy for numerous well-known companies in the consumer electronics sector, assumed responsibility for their press relations and, even in the early days of the internet, developed websites for clients and provided impetus for their further strategic development.

What others say about me

“Our decision to engage Maschlanka Marketing to handle our press and public relations work was exactly the right move. Through their outstanding personal cooperation we have succeeded in expanding our activities in all areas. As a result of our having made use of additional services, we have also come to see Maschlanka Marketing as, in effect, a full service provider.”
Frank Hagemann, CEO of DALI GmbH
“If, as a company, you work together with the same PR agency for over twenty years, this cooperation must have some special qualities. And this is precisely what makes Andreas Maschlanka stand out: the continuously outstanding and reliable quality of his work. However, there is a whole lot more to it than this: the technical competence, which is very high both in the audio sector and also in all other technical fields; the professionalism with which Andreas Maschlanka handles both small and large projects for us; and not least the human aspect, because with such a long-lasting and intensive cooperation this needs to be right if a really good result is ultimately to be achieved.”
Lars Grothe, Marketing Service Manager at Kenwood Electronics Germany GmbH
“For us, the cooperation with Maschlanka Marketing is characterised by its high standard. This is attributable to the rare combination of experience, know-how and vision which gives Andreas Maschlanka his clear view of the big picture in entertainment electronics. His talents would be wasted on anyone simply looking for someone to handle their press relations!”
Olaf Sturm, chief editor of i-fidelity.net and HiFi & Records
“The cooperation with Andreas Maschlanka has been extremely positive: Andreas’ work is always delivered on time and surpasses expectations. There is nothing better than seeing a rudimentary briefing followed by more than perfect performance.”
Manuel Greiner, Export Manager at Piega SA
“Mr Maschlanka manages to emphasise not just the text but the actual content. And this is the whole point: to present contents in such a way that they are accessible to all. It is honest and done in a way anyone can understand.”
Lord Hess, CEO of certon Systems GmbH

"When I met Andreas Maschlanka many years ago, it was already clear that we need to work together somehow. In the many years we realized a lot of often unusual projects together and were fantastically successful. A marketing agency that makes intensive thoughts about what the sales really needs and what leads to direct success is not easy to find. With Maschlanka Marketing, we have found just that. Frequently full understanding of the task and the market situation make this collaboration successful.”

Martin Klaassen, CEO of IDC Klaassen OHG

How to contact me

Andreas Maschlanka                                                  

Panoramastraße 3 | 82346 Andechs | Germany
Phone +49 - 81 52 - 965 09 17 
Fax +49 - 81 52 - 965 09 18 
E-mail office@maschlanka.de

Write to me …

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Address
Maschlanka Marketing
Andreas Maschlanka
Panoramastr. 3
82346 Andechs
Germany

Contact
Phone +49 8152 9650917
Fax +49 8152 9650918
E-mail office@maschlanka.de

Value-added tax identification number in accordance with § 27a of the German VAT Act: DE275887728

Responsible for contents under section 55 (2) RStV (German Interstate Broadcasting Convention) and section 6 TMG (Telemedia Act): Andreas Maschlanka
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