Andreas Maschlanka –
your expert for successful communication
I set the controller
for the successful marketing of your products
30 years know-how
solve every problem
Unbeatable expertise in
consumer electronics

What I do

With more than 30 years of professional experience in the consumer electronics industry, I am able to offer a package of consulting services and measures for manufacturers, distributors, dealers and other companies of all kinds which are precisely tailored to the individual client’s requirements. I analyse the current situation, assess the desired target and work out how this can best be achieved. The range of instruments offered by me include...

... ongoing advice on all marketing and PR-related matters

I examine how a company presents itself to the public, which channels of communication are used and in what form and quality. Furthemore I look at which target groups have already been reached, and where improvement is needed. My clients express their wishes which I then evaluate in terms of possible realisation. I communicate regularly with them about news within the industry, in the press, in the world of marketing, among competitors and within the trade. This lively exchange of ideas helps identify the most effective measures to be implemented.

… support in PR and press relations

I make use of a hand-picked, regularly updated distribution list containing numerous journalists who I know personally, which is then tailored to the specific press release which is to be distributed. I don’t believe in mass mailings to thousands of recipients, which is the universal solution advocated by some agencies. I only send press releases to editors with a specific interest in the topic who appreciate having a reliable contact with my client.

… informed yet easily understandable texts

In the glossy brochures and press releases produced by high-tech companies you still find texts in which you can tell at a glance that the author has no real knowledge of the subject matter, and either seeks refuge in bland ad-speak or presents the technical background using technical jargon which has not been modified because it has not been understood. As a trained journalist specialising in consumer electronics, one of my specialities is explaining technical facts in a readily understandable way. I am able to discuss the key aspects of a technology with engineers before writing about it and formulating texts which can be used in versatile ways – as a press release, in catalogues, in information material for dealers, on websites, in operating instructions etc.

… the evaluation, optimisation and conception of websites and online shops

I have been actively involved in the internet for the last 21 years. In 1997 I was responsible for the conception, programming and maintenance of the online presence of two of my clients: Lautsprecher Teufel and Kenwood. Shortly thereafter came an online shop for Teufel, which I supervised and continually developed until 2003. From 2005 to 2010 I was responsible for the professionalisation and internationalisation of Teufel’s online portal. What I did and learned during this long period still benefits my clients today. I enjoy analysing websites and online shops, and making suggestions for their improvement, as well as conceiving complete sites and shops. In doing so, I am supported by competent partners specialised in design, programming, photography and finding solutions to every challenge.

… advice on the implementation of marketing and advertising measures

When you have a comparably small marketing budget, how you place products or brands on important online platforms and in specialist magazines within the consumer electronics industry, as well as in affiliate networks or search engines, is no mystery but the result of sophisticated measures. I enjoy conceiving these measures and realising them with the assistance of my experienced network, who are always up to date with the latest online strategies.

… the conception and management of social media activities

Facebook, Linkedin, Xing or Google+ have long since become established as communication, marketing and advertising platforms in daily use. Well-conceived activities on these social media channels can often be a useful means of promoting a client’s brand and/or products in the right place in a specifically targeted way. Whether a corporate presence managed in-house or a sophisticated overall social media strategy. I am happy to coordinate conception and realisation together with highly-specialised experts from my network.

… the organisation of events

Be it a press conference in connection with a trade fair, an informal press meeting intended to cultivate personal contacts or a party to celebrate a major company anniversary, I’m happy to take on the organisation of events. With the reliable support of appropriate partner firms, I offer an all-inclusive package including: conception of the event, search for suitable locations, caterers, simultaneous interpreters, furniture hire firms, lighting and sound engineers, live musicians or other entertainment, design and sending out of invitations, organising and assisting with the event itself including transportation, purchasing personal gifts and photo or film documentation.

Who I am

Professional career

2011 – present

Since the beginning of 2011 my services in PR, marketing, the internet, copywriting and e-commerce have been once again available to all companies interested in a collaboration. My office is located in Andechs near the Ammersee, 35 kilometers south-west of Munich. At present I am providing consulting services to several hi-fi manufacturers and distributors in the fields of marketing, PR, websites and advertising.

2005 – 2010

In summer 2005 I closed my agency and moved to Berlin to take up a position as director of Marketing & Sales and member of the management board with my long-term client Lautsprecher Teufel. Here, I first built up the marketing department and shortly thereafter assisted with the company’s change of legal status from family-owned firm to successful private equity company. After the company moved to larger business premises, I began to lead, in addition to the marketing and PR team, the 30-strong in-house sales and support team. In autumn 2010 I left Lautsprecher Teufel for personal reasons and moved together with my family to Bavaria.

 

 

1989 – 2005

After commencing my career at the editorial office of “HiFi Vision” in Stuttgart, in 1989 I set up the editorial agency rtm together with my then-colleague Wolfgang Tunze. At that time we were the first freelance journalists specialising in the field of consumer electronics and in addition to our freelance work for leading hi-fi magazines “Audio” and “Stereoplay” we worked as contributors for numerous prestigious publications such as “Stern” and “FAZ”. Shortly thereafter, we expanded our journalistic focus to set up an agency for public relations and advertising. I regularly wrote copy for numerous well-known companies in the consumer electronics sector, assumed responsibility for their press relations and, even in the early days of the internet, developed websites for clients and provided impetus for their further strategic development.

What others say about me

“Our decision to engage Maschlanka Marketing to handle our press and public relations work was exactly the right move. Through their outstanding personal cooperation we have succeeded in expanding our activities in all areas. As a result of our having made use of additional services, we have also come to see Maschlanka Marketing as, in effect, a full service provider.”
Frank Hagemann, CEO of DALI GmbH
“If, as a company, you work together with the same PR agency for over twenty years, this cooperation must have some special qualities. And this is precisely what makes Andreas Maschlanka stand out: the continuously outstanding and reliable quality of his work. However, there is a whole lot more to it than this: the technical competence, which is very high both in the audio sector and also in all other technical fields; the professionalism with which Andreas Maschlanka handles both small and large projects for us; and not least the human aspect, because with such a long-lasting and intensive cooperation this needs to be right if a really good result is ultimately to be achieved.”
Lars Grothe, Marketing Service Manager at Kenwood Electronics Germany GmbH
“For us, the cooperation with Maschlanka Marketing is characterised by its high standard. This is attributable to the rare combination of experience, know-how and vision which gives Andreas Maschlanka his clear view of the big picture in entertainment electronics. His talents would be wasted on anyone simply looking for someone to handle their press relations!”
Olaf Sturm, chief editor of i-fidelity.net and HiFi & Records
“The cooperation with Andreas Maschlanka has been extremely positive: Andreas’ work is always delivered on time and surpasses expectations. There is nothing better than seeing a rudimentary briefing followed by more than perfect performance.”
Manuel Greiner, Export Manager at Piega SA
“Mr Maschlanka manages to emphasise not just the text but the actual content. And this is the whole point: to present contents in such a way that they are accessible to all. It is honest and done in a way anyone can understand.”
Lord Hess, CEO of certon Systems GmbH

"When I met Andreas Maschlanka many years ago, it was already clear that we need to work together somehow. In the many years we realized a lot of often unusual projects together and were fantastically successful. A marketing agency that makes intensive thoughts about what the sales really needs and what leads to direct success is not easy to find. With Maschlanka Marketing, we have found just that. Frequently full understanding of the task and the market situation make this collaboration successful.”

Martin Klaassen, CEO of IDC Klaassen OHG

How to contact me

Andreas Maschlanka

Panoramastraße 3
82346 Andechs
Germany
Phone +49 - 81 52 - 965 09 17
Fax +49 - 81 52 - 965 09 18
E-Mail office@maschlanka.de

 

Address
Maschlanka Marketing
Andreas Maschlanka
Panoramastr. 3
82346 Andechs
Germany

Contact
Phone +49 8152 9650917
Fax +49 8152 9650918
E-mail office@maschlanka.de

Value-added tax identification number in accordance with § 27a of the German VAT Act: DE275887728

Responsible for contents under section 55 (2) RStV (German Interstate Broadcasting Convention) and section 6 TMG (Telemedia Act): Andreas Maschlanka

Privacy Policy

 

I. Name and address of the person responsible

The person responsible within the meaning of the General Data Protection Regulation and other national data protection laws of the member states as well as other data protection regulations is:

Andreas Maschlanka
Panoramastr. 3
82346 Andechs
Germany
Tel .: +49 8152 9650917
E-Mail: office@maschlanka.de
Website: www.maschlanka.de

II. General information on data processing

1. Scope of processing of personal data
In principle, we process personal data of our users only insofar as this is necessary to provide a functioning website and our content and services. The processing of personal data of our users takes place regularly only with the consent of the user. An exception applies to cases in which prior consent can not be obtained for reasons of fact and the processing of the data is permitted by law.

2. Legal basis for the processing of personal data
Insofar as we obtain the consent of the data subject for processing of personal data, Art. 6 para. 1 lit. a EU General Data Protection Regulation (GDPR) as legal basis.

In the processing of personal data necessary for the performance of a contract to which the data subject is a party, Art. 6 para. 1 lit. b GDPR as legal basis. This also applies to processing operations required to carry out pre-contractual actions.

Insofar as processing of personal data is required to fulfill a legal obligation that is subject to our company, Art. 6 para. 1 lit. c GDPR as legal basis.

In the event that vital interests of the data subject or another natural person require the processing of personal data, Art. 6 para. 1 lit. d GDPR as legal basis.

If processing is necessary to safeguard the legitimate interests of our company or a third party, and if the interests, fundamental rights and freedoms of the data subject do not prevail over the first interest, Art. 6 para. 1 lit. f GDPR as legal basis for processing.

3. Data deletion and storage duration
The personal data of the data subject will be deleted or blocked as soon as the purpose of the storage is deleted. In addition, such storage may be provided for by the European or national legislator in EU regulations, laws or other regulations to which the controller is subject. Blocking or deletion of the data also takes place when a storage period prescribed by the standards mentioned expires, unless there is a need for further storage of the data for conclusion of a contract or fulfillment of the contract.

III. Provision of the website and creation of log files

1. Description and scope of data processing
Each time our website is accessed, our system automatically collects data and information from the computer system of the calling computer.

The following data is collected here:

(1) Information about the browser type and version used
(2) The operating system of the user
(3) The IP address of the user
(4) Date and time of access
(5) Websites from which the system of the user reaches our website
(6) Files and pages the user has accessed

2. Legal basis for data processing
The legal basis for the temporary storage of data and log files is Art. 6 para. 1 lit. f GDPR.

3. Purpose of the data processing
The temporary storage of the IP address by the system is necessary to allow delivery of the website to the computer of the user. To do this, the user's IP address must be kept for the duration of the session.

Storage in log files is done to ensure the functionality of the website. In addition, the data is used to optimize the website and to ensure the security of our information technology systems. An evaluation of the data for marketing purposes does not take place in this context.

For these purposes, our legitimate interest in the processing of data according to Art. 6 para. 1 lit. f GDPR.

4. Duration of storage
The data will be deleted as soon as it is no longer necessary for the purpose of its collection. In the case of collecting the data for providing the website, this is the case when the respective session is completed.

In the case of storing the data in log files, this is the case after no more than seven days. An additional storage is possible. In this case, the IP addresses of the users are deleted or alienated, so that an assignment of the calling client is no longer possible.

5. Opposition and removal possibility
The collection of data for the provision of the website and the storage of the data in log files is essential for the operation of the website. There is consequently no contradiction on the part of the user.

IV. Use of cookies

On our websites, session cookies and temporary cookies are used to ensure the smooth functioning of the Content Management System (CMS). Session cookies are deleted after the browser program is finished. The lifetime of temporary cookies may vary from 24 hours to several years, depending on the purpose of the cookie.

V. E-mail contact

1. Description and scope of data processing
If a contact is made via our provided e-mail address, the user's personal data transmitted by e-mail will be stored.

In this context, there is no disclosure of the data to third parties. The data is used exclusively for processing the conversation.

2. Legal basis for data processing
Legal basis for the processing of the data is in the presence of the consent of the user Art. 6 para. 1 lit. a GDPR.

The legal basis for the processing of the data transmitted in the course of sending an e-mail is Article 6 (1) lit. f DSGVO. If the e-mail contact aims to conclude a contract, then additional legal basis for the processing is Art. 6 para. 1 lit. b DSGVO.

3. Purpose of the data processing
The processing of the personal data from the input mask serves us only to process the contact. In the case of contact via e-mail, this also includes the required legitimate interest in the processing of the data.

4. Duration of storage
The data will be deleted as soon as it is no longer necessary for the purpose of its collection. For the personal data sent by e-mail, this is the case when the respective conversation with the user has ended. The conversation is ended when it can be inferred from the circumstances that the relevant facts have been finally clarified.

5. Opposition and removal possibility
The user has the possibility at any time to revoke his consent to the processing of the personal data. If the user contacts us by e-mail, he may object to the storage of his personal data at any time. In such a case, the conversation cannot continue.

All personal data stored in the course of contacting will be deleted in this case.

VI. Rights of the person concerned

If you process personal data, you are i.S.d. GDPR and you have the following rights to the person responsible:

1. Right to information
You may ask the person in charge to confirm if personal data concerning you is processed by us.

If such processing is available, you can request information from the person responsible about the following information:

(1) the purposes for which the personal data are processed;
(2) the categories of personal data being processed;
(3) the recipients or categories of recipients to whom the personal data relating to you have been disclosed or are still being disclosed;
(4) the planned duration of the storage of your personal data or, if specific information is not available, criteria for determining the duration of storage;
(5) the existence of a right to rectification or erasure of personal data concerning you, a right to restriction of processing by the controller or a right to object to such processing;
(6) the existence of a right of appeal to a supervisory authority;
(7) all available information on the source of the data if the personal data is not collected from the data subject;
(8) the existence of automated decision-making including profiling under Article 22 (1) and (4) GDPR and, at least in these cases, meaningful information about the logic involved, and the scope and intended impact of such processing on the data subject.

You have the right to request information about whether your personal information relates to a third country or an international organization. In this connection, you can request the appropriate guarantees in accordance with. Art. 46 GDPR in connection with the transfer.

2. Right to rectification
You have a right to rectification and / or completion to the controller, if the personal data you process is incorrect or incomplete. The responsible person must make the correction without delay.

3. Right to restriction of processing
You may request the restriction of the processing of your personal data under the following conditions:

(1) if you contest the accuracy of your personal information for a period of time that enables the controller to verify the accuracy of your personal information;
(2) the processing is unlawful and you refuse the deletion of the personal data and instead demand the restriction of the use of the personal data;
(3) the controller no longer needs the personal data for the purposes of processing, but you need it to assert, exercise or defend legal claims; or
(4) if you have objected to the processing pursuant to Art. 21 (1) GDPR and it is not yet certain whether the legitimate reasons of the person responsible outweigh your reasons.

If the processing of personal data concerning you has been restricted, this data may only be used with your consent or for the purpose of asserting, exercising or defending legal claims or protecting the rights of another natural or legal person or for reasons of important public interest Union or a Member State.

If the limitation of the processing after the o.g. If conditions are restricted, you will be informed by the person in charge before the restriction is lifted.

4. Right to cancellation

a) Obligation to delete
You may require the controller to delete your personal information without delay, and the controller is required to delete that information immediately if one of the following is true:

(1) Personal data concerning you are no longer necessary for the purposes for which they were collected or otherwise processed.
(2) You revoke your consent, to which the processing acc. Art. 6 para. 1 lit. a or Art. 9 para. 2 lit. DSGVO and there is no other legal basis for processing.
(3) According to. Art. 21 para. 1 DSGVO objection to the processing and there are no prior justifiable reasons for the processing, or you lay gem. Art. 21 para. 2 DSGVO Opposition to processing.
(4) Your personal data have been processed unlawfully.
(5) The deletion of personal data concerning you shall be required to fulfill a legal obligation under Union law or the law of the Member States to which the controller is subject.
(6) The personal data concerning you were collected in relation to information society services offered pursuant to Art. 8 (1) GDPR.

b) information to third parties
If the person in charge has made the personal data concerning you public and is acc. Article 17 (1) of the GDPR, it shall take appropriate measures, including technical means, to inform data controllers who process the personal data that you have been identified as being affected, taking into account available technology and implementation costs Persons requesting deletion of all links to such personal data or of copies or replications of such personal data.

c) Exceptions
The right to erasure does not exist if the processing is necessary
(1) to exercise the right to freedom of expression and information;
(2) to fulfill a legal obligation required by the law of the Union or of the Member States to which the controller is subject, or to carry out a task which is in the public interest or in the exercise of official authority conferring on the controller has been;
(3) for reasons of public interest in the field of public health pursuant to Art. 9 (2) lit. h and i and Art. 9 (3) GDPR;
(4) for archival purposes of public interest, scientific or historical research purposes or for statistical purposes acc. Article 89 (1) GDPR, to the extent that the law referred to in subparagraph (a) is likely to render impossible or seriously affect the achievement of the objectives of that processing, or
(5) to assert, exercise or defend legal claims.

5. Right to information
If you have the right of rectification, erasure or restriction of processing to the controller, he / she is obliged to notify all recipients to whom your personal data have been disclosed of this correction or deletion of the data or restriction of processing, unless: this proves to be impossible or involves a disproportionate effort.

You have a right to the person responsible to be informed about these recipients.

6. Right to Data Portability
You have the right to receive personally identifiable information you provide to the controller in a structured, common and machine-readable format. In addition, you have the right to transfer this data to another person without hindrance by the person responsible for providing the personal data, provided that

(1) the processing on a consent acc. Art. 6 para. 1 lit. a GDPR or Art. 9 para. 2 lit. a GDPR or on a contract acc. Art. 6 para. 1 lit. b GDPR is based and
(2) the processing is done by automated means.

In exercising this right, you also have the right to obtain that your personal data relating to you are transmitted directly from one person to another, insofar as this is technically feasible. Freedoms and rights of other persons may not be affected.

The right to data portability does not apply to the processing of personal data necessary for the performance of a task in the public interest or in the exercise of official authority delegated to the controller.

7. Right to object
You have the right at any time, for reasons that arise from your particular situation, against the processing of your personal data, which pursuant to Art. 6 para. 1 lit. e or f DSGVO takes an objection; this also applies to profiling based on these provisions.

The controller will no longer process the personal data concerning you unless he can demonstrate compelling legitimate grounds for processing that outweigh your interests, rights and freedoms, or the processing is for the purpose of enforcing, exercising or defending legal claims.

If the personal data relating to you are processed for direct marketing purposes, you have the right to object at any time to the processing of your personal data for the purpose of such advertising; this also applies to profiling insofar as it is associated with such direct mail.

If you object to processing for direct marketing purposes, your personal data will no longer be processed for these purposes.

Regardless of Directive 2002/58 / EC, you have the option, in the context of the use of information society services, of exercising your right to object through automated procedures that use technical specifications.

8. Right to revoke the data protection consent declaration
You have the right to revoke your data protection declaration at any time. The revocation of consent does not affect the legality of the processing carried out on the basis of the consent until the revocation.

9. Automated decision on a case-by-case basis, including profiling
You have the right not to be subjected to a decision based solely on automated processing - including profiling - that will have legal effect or similarly affect you in a similar manner. This does not apply if the decision

(1) is required for the conclusion or performance of a contract between you and the controller,
(2) is permitted by Union or Member State legislation to which the controller is subject, and where such legislation contains appropriate measures to safeguard your rights and freedoms and legitimate interests, or
(3) with your express consent.

However, these decisions must not be based on special categories of personal data under Art. 9 (1) GDPR, unless Art. 9 (2) lit. a or g GDPR applies and reasonable measures have been taken to protect the rights and freedoms as well as your legitimate interests.

With regard to the cases referred to in (1) and (3), the person responsible shall take appropriate measures to uphold the rights and freedoms and their legitimate interests, including at least the right to obtain the intervention of a person by the controller, to express his / her own position and heard on challenge of the decision.

10. Right to complain to a supervisory authority
Without prejudice to any other administrative or judicial remedy, you shall have the right to complain to a supervisory authority, in particular in the Member State of its residence, place of work or place of alleged infringement, if you believe that the processing of the personal data concerning you is against the GDPR violates.

The supervisory authority to which the complaint has been submitted shall inform the complainant of the status and results of the complaint, including the possibility of a judicial remedy pursuant to Article 78 of the GDPR.