2011 – present
Since the beginning of 2011 my services in PR, marketing, the internet, copywriting and e-commerce have been once again available to all companies interested in a collaboration. My office is located in Andechs near the Ammersee, 35 kilometers south-west of Munich. At present I am providing consulting services to several hi-fi manufacturers and distributors in the fields of marketing, PR, websites and advertising.
2005 – 2010
In summer 2005 I closed my agency and moved to Berlin to take up a position as director of Marketing & Sales and member of the management board with my long-term client Lautsprecher Teufel. Here, I first built up the marketing department and shortly thereafter assisted with the company’s change of legal status from family-owned firm to successful private equity company. After the company moved to larger business premises, I began to lead, in addition to the marketing and PR team, the 30-strong in-house sales and support team. In autumn 2010 I left Lautsprecher Teufel for personal reasons and moved together with my family to Bavaria.
1989 – 2005
After commencing my career at the editorial office of “HiFi Vision” in Stuttgart, in 1989 I set up the editorial agency rtm together with my then-colleague Wolfgang Tunze. At that time we were the first freelance journalists specialising in the field of consumer electronics and in addition to our freelance work for leading hi-fi magazines “Audio” and “Stereoplay” we worked as contributors for numerous prestigious German publications such as “Stern” and “FAZ”.
Shortly thereafter, we expanded our journalistic focus to set up an agency for public relations and advertising. I regularly wrote texts for numerous well-known companies in the consumer electronics sector, assumed responsibility for their press relations and, already in the very early days of the internet in 1996, developed websites for clients and provided impetus for their further strategic development.